Blogs & Insight
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AI Agents Leave the Lab: How SMEs Move from Pilot to Production
40 percent of all enterprise applications are expected to include AI agents by end of 2026 — yet many mid-sized companies remain stuck in th…
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EU AI Act: What actually applies from 2 August for SMEs — and what the Omnibus package changes
From 2 August 2026, Article 50 transparency obligations for chatbots, deepfakes and emotion analysis apply — unchanged. The Omnibus package…
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Usage-Based Pricing: Why Enterprise Software Contracts Need Renegotiating Before 2028
IDC predicts that 70% of enterprise software vendors will shift from fixed licensing to usage-based models by 2028. For mid-sized businesses…
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Claude Sonnet 5: Anthropic's new agent model — what mid-sized businesses should know
Anthropic released Claude Sonnet 5 on 30 June 2026 — a mid-tier model built for agentic workflows at introductory pricing of $2/$10 per mill…
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AI provider selection in 2026: ChatGPT drops below 50 % — what SMEs need to know
For the first time, ChatGPT holds less than half the global AI assistant market. The Sensor Tower State of AI 2026 report puts it at 46.4 %, with Gemini at 27.7 % and Claude at 10.3 %. For SMEs evalua…
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GEO in Practice: How Consultancies, Practices, and Brands Become Visible in AI Systems
The real shift isn’t happening in GoogleMany companies are still discussing how SEO is changing. But the more relevant question is already a different one: How does visibility emerge in systems that g…
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The Silent Shift in Visibility
The way people search for information has already fundamentally changed. What once followed a clear logic — search query, results page, click — is increasingly being replaced by a new model: → Questio…
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From Insights to Action: How Companies Actually Improve Their AI Visibility
The way people search for information is fundamentally changing. Instead of using traditional search engines, users are increasingly asking AI systems directly. Whether it’s product recommendations, p…
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Why Companies Will Lose Market Share in 2026 if They Ignore AI Visibility
Many companies still plan based on a familiar model: Website Google Rankings Clicks Conversion This model still works today but its relevance is decreasing. Decisions are increasingly prepared by AI s…
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GEO vs. SEO: Why Classic Optimization Alone is No Longer Enough
When companies talk about digital visibility today, many still primarily think of Google rankings, keywords, and clicks. While this logic worked for years, the rules are rapidly changing.More people a…
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What is GEO – and Why Visibility in AI Systems Becomes a Core Competence for Companies
The way people search for information and make decisions is changing fundamentally. Just a few years ago, almost every search started with Google. Today, more and more people ask AI systems like ChatG…
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Visibility without clicks – but with enormous influence.
Many decision-makers still look at the same metrics:clicks. Traffic. Rankings.The problem: They are making decisions in AI searches less and less.Something new happens in generative search systems: br…
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The most exciting key figure in 2025: Will you be named by AI?
In 2025, one key figure will be strategically more important than many classic marketing reports.Not ranking.Not traffic.💡 Instead: mentions in AI answers.The reason is not technological. - It is org…
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AI visibility as a strategic competitive advantage
AI visibility as a strategic competitive advantageMany decision-makers still think that visibility means clicks and rankings.💡 But the reality in SMEs is different: Potential customers use ChatGPT, G…
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The key figures of AI visibility
Traffic, clicks, rankings – these are key figures of the past.💡 The new key figures for SMEs today:Who is named by AI systems? Brands, Products, Service ProvidersHow is the brand classified? Market p…
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